New Delhi: The government will not allow foreign companies to operate in multi-brand segment and necessary action will be taken against people indulging in predatory pricing, Commerce and Industry Minister Piyush Goyal said Wednesday. The minister said this in a meeting with representatives of associations of kirana stores, traders and retailers here. He “reiterated that India will not allow multi-brand retail by foreign companies and on the pretext of B2B (business-to-business) no entry will be allowed for multi-brand retail,” the ministry said in a statement. Also Read – Maruti cuts production for 8th straight month in SepGoyal also “asserted that predatory pricing will not be allowed and necessary action will be taken against defaulters,” the statement said. He asked all the participants to send their suggestions on the draft e-commerce policy in the next five days. The policy will be finalised only after taking into account every suggestion received by the Department for Promotion of Industry and Internal Trade (DPIIT), the minister said. Goyal also asked the traders to use government e-marketplace and MUDRA scheme to promote their business. Also Read – Ensure strict implementation on ban of import of e-cigarettes: revenue to CustomsRepresentatives of the associations of kirana stores, traders and retailers discussed the need for a level playing field and the impact of anti-competitive practices like predatory pricing and other discriminatory methods that are being faced by them from foreign competition. In a separate statement, Confederation of All India Traders (CAIT), which attended the meeting, demanded early formulation of e-commerce policy. “A regulatory authority should be constituted to regulate and monitor the e-commerce business with adequate powers to penalise or take action against entity which violates the policy,” it said. CAIT Secretary General Praveen Khandelwal also said that it needs to be be ensured that all kinds of malpractices, including predatory pricing and deep discounts by e-retailers should be stopped. According to FDI policy, India permits foreign direct investment in the multi-brand retail sector with a cap of 51 per cent ownership by overseas players.